READ MY LIPS, THE MARKET WILL NOT RETURN! IT WILL “RESET”

I am the Principal with Richard Brees & Associates. There seems to be a very curious but none the less troublesome theme out there. A number of my clients keep asking, “so when do you think the market will return”?  My response, your dreaming, the market will not return but  it will reset. The problem is, there’s a world of difference between how you adjust your marketing efforts for a reset in the market place opposed to a return. Consequently, my more savvy clients are asking me to develop marketing strategies based around a fee for service business model rather than the old commission based structure. Gone are the traditional one size fits all marketing campaigns in this post bailout environment. As a marketing consultant servicing a verity of individuals and small too mid-size client I try to impress the need for new fresh thinking. Trust me, when those road weary consumers finally dig out from the ruble left behind due to the collapse of their retirement security blankets, they will be hungry for something new not just a fresh coat of paint on last years model. The only question is, who gets it! Who is willing to get under the skin where it hurts and switch off that entrenched marketing system and address the new emerging consumers.

Author, Richard Brees

info@advice4fsbo.com

Ph.   253 355-1272    Fax. 888 258-6307